Provides a practical and comprehensive overview of facilities management and plant engineering. Major areas analyzed are facilities operations, maintenance, staff management, budgeting, scheduling, managing construction projects and relationships with contractors and vendors. Participants explore current issues related to facilities management and plant engineering and their relationship to various organizational units, including human resources, operations, occupational health and safety, finance, purchasing and executive management.
Examination of the recruitment and staffing process, including preparing a job analysis and description, recruiting, interviewing and selecting candidates, conducting tests and background checks, selecting and evaluating references, constructing the "offer," and preparing documentation for new hires. Participants explore the legal aspects of recruitment and selection, reviewing applicant pools, equal opportunity considerations and other legal requirements to minimize legal challenges to the search process. Global issues related to retention are also covered, including analyzing the importance of "fit," ensuring applicants are effectively trained and supported, and how to minimize turnover within the organization.
- Teacher: David Parish
A study of globalization and the impact it is having on local and regional logistics. Topics include outsourcing, import/export requirements, transporting materials and goods overseas, currency exchange, banking, tariffs, and international trade under NAFTA, WTO, etc. Students have the opportunity to develop a project focusing on regional issues in Asia, Latin America, the EU or a topic of specific interest.
- Examines processes and formats involved in writing three of the most common technical documents: user guides, policy and procedure manuals, and proposals. The course expands on the development of writing skills and proper use of English. Students complete three main projects.
This course examines the structure, requirements and delivery of online documentation such as HTML, PDF, and online help. Among the topics are selecting the appropriate online format, effective project design, and delivering online documentation that cuts development and production costs.
- Marketing management requires objective information about the market served in order to make intelligent business decisions. This course examines marketing information sources, the market research process, and data collection and analysis, including consumer/customer surveys and test marketing. Both quantitative and qualitative research are examined with discussions and analysis about the value and the limitations of data and how to evaluate results and make recommendations for action.
- Savvy marketing professionals use YouTube, Twitter, Facebook, Linkedln, blogs and other social media marketing tools to reach new markets. Participants in this course learn the marketing principles and practices most commonly used for social media marketing. Topics include new channels of social media marketing and Web 2.0; case studies and real-world success stories; do's and don'ts of social media marketing; online social network management; user generated content; content sharing; blogs, podcasts, wikis; tracking leads and lead generation; measuring success; budgeting for social media marketing; current and future trends; and how to evaluate social media marketing as part of an overall marketing; current and future trends.
This course provides students with an examination of project management techniques, tools and strategies. Through lectures, team-based exercises and simulations, students gain exposure to proven methodology used to manage projects from inception to implementation to monitoring and evaluation. Topics include: root cause analysis, project definition, lifecycles, planning, risk management, control and reporting. This course provides participants with valuable insights to more effectively and efficiently manage small to mid-sized projects.
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- Achieving a sustainable competitive advantage is an ongoing challenge to everyone involved in implementing a marketing strategy. In a climate of rapidly changing products, services and delivery methods, marketing management requires an understanding of methods and techniques that can help achieve a competitive advantage by positively distinguishing the organization, product or service from competitors. This course examines how to develop, implement and manage competitive marketing strategies that achieve marketing and organizational goals. Students evaluate and assess the potential effectiveness of alternative strategies as they relate to mission, resources and goals. The creation of a comprehensive marketing plan that meets these goals is extensively discussed, and students work in teams to develop actual marketing plans.